One connected system for product data, inventory, orders, warehouse execution, and reporting.
Most apparel brands between $5M and $100M are not running one channel. They are managing wholesale accounts alongside a Shopify DTC store, sometimes marketplaces on top, all drawing from the same inventory pool. When those channels live in different tools, the reconciliation work falls on people, not systems.
Uphance connects product development, product data, production, inventory, orders, warehouse execution, payments, and reporting in one platform. No middleware contracts. No separate B2B portal to license. No standalone WMS to reconcile. The result is one source of truth that moves with the business, not behind it.
Apparel brands running wholesale and DTC simultaneously hit a predictable inflection point where disconnected tools stop working. Uphance replaces the patchwork of spreadsheets, standalone PLM, separate WMS, and stitched-together order systems with one connected platform built for how apparel brands actually run. Rated 4.9 on Capterra. 6 to 16 week guided onboarding.
Most apparel brands between $5M and $100M are not running one channel. They are managing wholesale accounts alongside a Shopify DTC store, sometimes marketplaces on top, all drawing from the same inventory pool. When those channels live in different tools, the reconciliation work falls on people, not systems. Oversells happen. Order flow gets harder to trust. Finance reports from spreadsheet exports instead of live data.
The operational model is the problem, not the revenue band. A brand selling $12M across wholesale, DTC, and a 3PL with four tools glued together has more fragmentation risk than a $40M brand with one clean operational spine. Uphance is built for the multi-channel, warehouse-managing apparel brand where the disconnection between product, inventory, and fulfillment has started to show up in customer experience and reporting.
Uphance connects product development, product data, production, inventory, orders, warehouse execution, payments, and reporting in one platform. No middleware contracts. No separate B2B portal to license. No standalone WMS to reconcile. The result is one source of truth that moves with the business, not behind it.
Real-time stock visibility across wholesale, DTC, and warehouse locations with one shared inventory pool.
Wholesale, DTC, and marketplace orders in one queue, with shared product and inventory context.
Tech packs, BOMs, approvals, and sizing managed in product development before orders start.
Production status connected to inventory planning so sales and operations commit from accurate data.
Receiving, pick/pack/ship, and returns with a mobile app tied to live order and inventory records.
Operational reporting from one connected data source instead of spreadsheet exports from four tools.
If your brand is running wholesale and DTC from separate tools with a warehouse or 3PL in the middle, the operational gaps are already costing you time and accuracy. A discovery conversation with Uphance takes 30 minutes and is built around your operation, not a generic pitch deck.
Book a discovery conversation to see how Uphance connects wholesale, DTC, and warehouse operations for apparel brands at your scale.
