Apparel order management for wholesale, DTC, and marketplaces
Every channel. One order queue. Zero re-keying.
Handle wholesale, DTC, marketplace, and rep-driven orders in one operational flow, tied to live inventory, warehouse execution, and reporting.
Built for multi-channel apparel brands managing wholesale, DTC, marketplaces, warehouses, 3PLs, and growing operational complexity.
Trusted by modern apparel brands that can't afford disconnected operations
TL;DR
- ✓One order queue across wholesale, DTC, marketplaces, and rep-driven sales.
- ✓Live inventory allocation — no oversells from 24-hour syncs.
- ✓Returns, cancellations, split shipments, prepacks all native, not workarounds.
4 tools · 3 teams · 1 customer
How many systems your team is navigating to answer a single buyer question
Wholesale orders in JOOR. DTC in Shopify. Marketplace in Amazon Seller Central. Returns in the WMS. Customer pricing in a spreadsheet.
One customer asks “where's my order?” — four tabs open, two colleagues looped in.
A buyer calls. “Where's my order?”
Your support lead opens Shopify. Not there. Opens JOOR. There, placed last Tuesday. Status says “confirmed.” But shipped? That's in the WMS, on another tab. The tracking number? That's in ShipStation, open in another browser window. Credit balance? Finance's tool, which they don't have access to.
Three minutes in, the buyer has been on hold for two minutes. Your support lead is reading a screen they've never really understood, translating it into a sentence they hope is true.
The same shift, a different rep is dealing with a partial shipment that left the warehouse with the wrong size run because the JOOR order was re-keyed into the warehouse system and a column shifted. A third rep is trying to process a return whose original order is in a Shopify export from last quarter — the WMS doesn't have it.
Multiply by every channel, every day, every customer. The cost of this isn't the customer-service hours. It's the buyer who quietly stops calling because the experience is exhausting.
This is the experience of order management when it lives in five systems. Uphance makes that one.
Every channel has its own order reality
Wholesale orders come from the B2B portal, reps in the showroom, linesheet PDFs, and customers emailing buy sheets. DTC orders come from Shopify. Marketplace orders come from Amazon, Zalando, and whichever channel manager the DTC team added last quarter. Returns come from everywhere, late, usually with questions attached.
Each channel has its own order format, status model, and way of handling split shipments or backorders. When flows live in separate systems, warehouse teams work from yet another screen, customer service pieces together answers from three tabs, and allocation becomes a daily firefight.
Uphance pulls every order into one operational flow. Allocation against one live inventory picture. Fulfillment from one queue. Returns, cancellations, and partial shipments handled in the same system that holds the original order.
What does Uphance order management do?
Wholesale and B2B orders
Pricing, discounts, terms, customer-specific pricing applied automatically. Orders land clean.
DTC and eCommerce orders
Shopify, WooCommerce, and other DTC flows connected to live inventory and warehouse.
Marketplaces and partner channels
Amazon, Zalando, Mirakl, ChannelEngine pull into the same operational layer.
Returns, refunds, cancellations
Handled inside the same order flow, not in a separate spreadsheet.
Multi-currency and multi-region
Orders across currencies, tax rules, and regions without workarounds.
Shipping, labels, documents
Labels, packing slips, return labels, docs generated as part of the flow.
Channel-specific order tools are a symptom. Not a cure.
Every new channel brings a new order system. Shopify for DTC. JOOR for wholesale. Amazon Seller Central for marketplace. Each one promises to “integrate” with the others, and each one sort of does, until the edges break.
The fix isn't a better integration between channel-specific order tools. The fix is one order layer that every channel feeds into and every downstream system reads from.
Channel-by-channel tools vs Uphance
| Feature | Channel-by-channel tools | Uphance |
|---|---|---|
| Wholesale orders | In B2B tool | ✓ Native |
| DTC orders | In Shopify | ✓ Integrated |
| Marketplace orders | In each marketplace's tool | ✓ Integrated |
| Rep-driven orders | Re-keyed from paper | ✓ Mobile Sales App into same queue |
| Returns and cancellations | Somewhere else | ✓ In the same order flow |
| Customer-specific pricing | Per tool, often drifts | ✓ One source, applied automatically |
| Split shipments and partial deliveries | Workarounds | ✓ Native |
| Prepacks and size runs | Manual handling | ✓ Native apparel model |
| Live inventory allocation | Lagging (24-hour syncs) | ✓ Real-time |
| Multi-currency, multi-region | Per-tool config | ✓ Native |
| Re-keying between systems | Daily | None |
| Time to answer "where's my order?" | Minutes across tabs | Seconds, one screen |
What results do Uphance customers see?
“We needed an operations platform that unifies DTC selling, payments, taxes/duties, warehouse execution, and shipping into one reliable flow.”
What Magnolia Pearl unified with Uphance
| Channel | How it runs |
|---|---|
| Shopify ecommerce | ✓ Live inventory, live fulfillment |
| Two physical stores | ✓ Shopify POS connected to same inventory |
| Salesperson-led DTC | ✓ Orders placed directly inside Uphance |
| Collection boxes (try, keep, return) | ✓ Native returns workflow tied to orders |
Who is this built for, and who is it not for?
Uphance probably isn't for you if…
- ✗You sell on one channel only and have no plans to expand.
- ✗Your wholesale business is email-only and you're happy with that.
- ✗You're running high-volume enterprise DTC requiring OMS scale (100k+ orders/day).
Uphance is built for you if…
- ✓You sell through two or more channels and orders land in different systems.
- ✓Your team re-keys orders from wholesale tools into the back office.
- ✓Buyers and customers are waiting too long for order status answers.
- ✓Returns feel disconnected from the original order.
- ✓Prepacks, size runs, split shipments, or customer-specific pricing are part of your operation.
What does a Uphance demo look like?
45 minutes, prepped around your channel mix:
- 1Your channel map. Wholesale sources, DTC channels, marketplaces, rep-driven sales, walked through.
- 2The order queue, unified. See all channels feeding one queue with live allocation.
- 3Customer-specific pricing in action. Watch a wholesale order land with automatic pricing, terms, and credit check.
- 4Returns, cancellations, split shipments. Real workflows, not abstractions.
- 5Integration scope. An honest read on connecting Uphance to your current channel stack.
Key order management capabilities
How does Uphance implementation work?
Discovery
Your channels, customers, fulfillment partners, and order patterns mapped.
Tailored demo
Your order flows rebuilt inside Uphance.
Configuration
Platform set up around how your teams handle orders today.
Integrations + migration
Channel connections, customer data, historical orders.
Go-live + hypercare
Launch with support through the first full order cycle.
Frequently asked questions
What does Uphance integrate with?
| eCommerce | Shopify · Shopify Plus · WooCommerce · Amazon |
| Marketplaces | Mirakl Connect · ChannelEngine · Rithum / DSCO · The Iconic · Zalando |
| B2B | Uphance B2B · JOOR · NuOrder |
| Shipping | ShipStation · Zonos |
| EDI | EzCom · Rithum / DSCO |
| Tax | Avalara |
Ready to see every channel, one queue?
Start with a brief discovery conversation. We'll learn how your order flow runs today, assess fit, and prepare a demo around your channels, customers, systems, and priorities.