JOOR integration for apparel brands

Publish catalog data from Uphance to JOOR and ingest wholesale orders from JOOR back into Uphance. One product master, one wholesale ledger, one set of numbers across market weeks, showroom appointments, and retailer self-service.

Catalog publishing per season. Price lists and terms managed centrally. Orders captured on JOOR routed into Uphance allocation, picking, packing, and invoicing. Reporting that rolls JOOR-sourced wholesale into the rest of the operation.

JOOR logo

Trusted by modern apparel brands that can't afford disconnected operations

Paul FredrickMagnolia PearlSol SanaA.EmeryJack MurphyMatteauLufemaCWF Fashion
Paul FredrickMagnolia PearlSol SanaA.EmeryJack MurphyMatteauLufemaCWF Fashion

JOOR is the dominant B2B wholesale digital showroom for fashion and apparel. Major brands and retailers run market weeks, appointments, and reorders through it. What JOOR is not built to be is the brand's operational core: PLM, costing, inventory across channels, production, warehouse execution, multi-channel order management. That side belongs in Uphance.

The integration keeps each system doing what it does well. The wholesale buying experience runs in JOOR. Product data, price lists, inventory, orders, allocation, and fulfillment run in Uphance. Catalog publishes one way; orders ingest the other; pricing and terms stay aligned with the rest of the wholesale book.

For brands running JOOR alongside DTC, marketplaces, and direct wholesale, the goal is a single product master and one wholesale ledger so the JOOR channel is not a separate spreadsheet the production and warehouse teams cannot see into.

What this integration helps you do

Run JOOR market weeks without re-keying catalogs or reconciling order exports

JOOR handles the showroom, the appointments, the buyer experience. Uphance keeps the operational ledger correct: which styles published, which orders came in, what is allocated, what shipped, how the JOOR channel performed alongside the rest of wholesale.

  • Publish product data, images, and attributes from Uphance to JOOR per season
  • Manage wholesale price lists, retailer terms, and MSRPs centrally in Uphance
  • Ingest orders from JOOR into Uphance with account, terms, and ship window intact
  • Allocate JOOR orders against the same wholesale-committed inventory pool as direct wholesale
  • Roll JOOR-sourced revenue into one reporting layer alongside DTC, marketplace, and direct wholesale
  • Cut catalog re-keying and end-of-market-week order reconciliation

Key capabilities

Catalog publishing

Styles, colors, sizes, images, attributes, and seasonal data publish from Uphance to JOOR. The product master stays in Uphance so PLM, costing, and BOM updates flow forward without manual re-keying.

Price lists and terms

Wholesale price lists, retailer-specific pricing, MSRPs, currency, and account terms live in Uphance and apply to JOOR per account or account group. Margin discipline stays consistent across the wholesale book.

Order ingestion

Orders captured in JOOR appointments, market weeks, and retailer self-service ingest into Uphance with the right account, ship window, and line-level detail, ready for allocation and fulfillment.

Account and customer sync

Retailer accounts, billing and shipping addresses, and contact data stay aligned between JOOR and Uphance so the operational side recognizes every order without manual matching.

Inventory positioning

JOOR orders draw against the wholesale-committed inventory pool in Uphance, kept separate from DTC and marketplace pools so ship-window commitments are protected.

Cross-channel reporting

JOOR-sourced wholesale sits in the same reporting layer as direct wholesale, DTC, and marketplace performance so finance and merchandising review one set of numbers.

Built for apparel brands selling wholesale through JOOR

This integration fits apparel and accessories brands selling to mid-tier and major retailers, running market-week appointments through JOOR, and operating a wholesale book that needs to stay aligned with the rest of the operation.

  • Brands working JOOR market weeks (NYFW, Paris, Milan) and showroom appointments
  • Wholesale-led operations selling to department stores, specialty boutiques, or chain retailers
  • Brands running JOOR alongside direct wholesale, DTC, and marketplace channels
  • Teams that need one product master and one wholesale ledger across all wholesale entry points

What changes when JOOR is connected properly

Before integration, JOOR is its own world: catalog re-keyed each season, orders exported as CSVs and re-entered into the operational system, retailer terms drifting between platforms. Market weeks end with a stack of reconciliation work and a production team that does not know what to commit to.

  • Catalog reaches JOOR faster, with the right images, attributes, and price lists
  • Orders captured at market hit Uphance the same day, ready for allocation
  • Wholesale terms and pricing stay consistent across JOOR and direct channels
  • End-of-market reconciliation gets faster and less manual
  • Production planning reads against the same numbers everyone else uses

A guided rollout built around your wholesale calendar

We start with discovery to understand your wholesale book, JOOR account setup, market-week schedule, retailer terms, and the production and warehouse systems that need to stay aligned. Implementation scope is defined once there is alignment on the path forward.

The goal is not just to connect JOOR, but to connect it properly: one product master, price lists and terms that hold across channels, orders that ingest cleanly, and reporting that rolls JOOR into the rest of the wholesale book.

Frequently asked questions

How does product data flow from Uphance to JOOR?
Styles, colors, sizes, images, attributes, and pricing are published from Uphance to JOOR as the seasonal line is finalized. The brand's product master in Uphance stays the source of truth, so updates to BOMs, costs, or attributes flow forward to JOOR rather than living in two systems.
How do wholesale orders flow back from JOOR into Uphance?
Orders captured in JOOR (showroom appointments, market week orders, retailer self-service) ingest into Uphance as wholesale orders with the right account, terms, ship window, and line-level detail. From there they enter the Uphance allocation, picking, packing, and invoicing flow alongside any other wholesale channel.
Where does retailer-specific pricing live?
Wholesale price lists, retailer-specific terms, MSRPs, and currency are managed in Uphance and published to JOOR per account or account group. That keeps margin discipline consistent with the rest of the wholesale book and avoids one-off pricing decisions getting trapped in the JOOR account.
Can the integration handle retailer-specific terms and ship windows?
Yes. Account-level terms, payment behavior, ship-from preferences, and start-cancel windows configured in Uphance carry into the order flow when JOOR orders ingest. Production and warehouse teams see one consistent set of expectations regardless of whether the order came through JOOR, EDI, or a sales rep.
Is the JOOR integration a fit for our brand?
JOOR fits brands selling wholesale to mid-tier and major retailers, working market weeks, and using a digital showroom for buyer appointments. Brands focused on smaller boutique wholesale, with no wholesale channel, or not on JOOR's network are usually a better fit for the Uphance B2B portal or a different go-to-market path.
Is onboarding self-serve?
No. Connecting JOOR to Uphance is part of guided onboarding. Catalog mapping, account setup, price list assignment, terms, and order routing rules are configured against the brand's real wholesale book before go-live so the first market week runs cleanly.

Ready to connect JOOR to the rest of your operation?

Start with a brief discovery conversation. We will learn how your wholesale, DTC, and marketplace channels run today, assess fit, and show how Uphance keeps JOOR market weeks connected to the broader operational core.

One connected platform for product, inventory, orders, fulfillment, and reporting, built for apparel teams running wholesale across JOOR, EDI, and direct accounts.