ShipBob integration for apparel brands
Send DTC orders to ShipBob fulfillment and pull inventory, shipments, and returns back into Uphance. The brand's wholesale operations and ShipBob's DTC pool stay on one inventory ledger.
Channel-aware available-to-sell. Allocation rules that keep wholesale commitments protected. Returns posted back to inventory with disposition. Reporting that rolls up DTC fulfillment alongside the rest of the operation.
Trusted by modern apparel brands that can't afford disconnected operations
ShipBob is a strong DTC fulfillment partner. 50+ fulfillment centers across the US, Canada, UK, EU, and Australia, predictable SLAs, and tooling built for ecommerce-heavy brands. What ShipBob is not built for is apparel-specific operations: PLM, B2B order management, retailer EDI, multi-warehouse allocation across owned facilities and partners. That side belongs in Uphance.
The integration keeps the two systems doing what each does well. Apparel operations and wholesale stay in Uphance. DTC fulfillment stays in ShipBob. Inventory, orders, shipment, and returns data flow between them so neither team has to re-key, manually reconcile, or wait for end-of-month exports to know what is happening.
For brands running wholesale plus DTC plus marketplace, the goal is to keep ShipBob's DTC pool integrated with the rest of the operation rather than treating it as a separate system the wholesale team cannot see into.
What this integration helps you do
Run DTC fulfillment through ShipBob without losing operational visibility
ShipBob handles the picking, packing, shipping, and returns physically. Uphance keeps the operational ledger correct: which orders went where, what stock is at each FC, which returns posted back, how DTC performed alongside wholesale and marketplace.
- ✓Route DTC orders to the right ShipBob fulfillment center automatically
- ✓Keep DTC stock pool separate from wholesale-committed inventory
- ✓Surface ShipBob-stored stock in channel-aware available-to-sell across Shopify, Amazon, and marketplaces
- ✓Reconcile returns received at ShipBob back into Uphance with disposition
- ✓Roll DTC performance into one reporting layer alongside wholesale, retail, and marketplace
- ✓Reduce manual reconciliation between ShipBob exports and the brand's inventory ledger
Key capabilities
Order routing
DTC orders from Shopify, Amazon, marketplaces, and direct channels route to ShipBob with the right SKU, ship-to address, and packing instructions for the fulfillment center handling them.
Channel-aware inventory
Stock at each ShipBob fulfillment center feeds Uphance available-to-sell, with the wholesale-committed pool kept separate so wholesale ship windows are not consumed by DTC.
Receipts to PO
Inbound goods received at ShipBob post to Uphance against the originating purchase order so production-to-fulfillment timing stays trackable and OTB stays accurate.
Shipment confirmation
Pick, pack, and ship events update the order status in Uphance with carrier, tracking number, and ship date so customer service and reporting stay current.
Returns reconciliation
Returns received and inspected at ShipBob flow back with disposition (restock, secondary, scrap) so inventory accuracy holds across channels.
Cross-channel reporting
ShipBob-fulfilled DTC sits in the same reporting layer as wholesale, marketplace, and retail performance, so finance and ops review one set of numbers.
Built for apparel brands using ShipBob for DTC at scale
This integration is a strong fit for apparel and accessories brands whose DTC channel is meaningful and whose wholesale or retail operations need to stay separate from ShipBob without losing the consolidated view.
- ✓Brands with DTC at 20% or more of revenue using ShipBob for fulfillment
- ✓Operations that mix ShipBob with brand-owned warehouses or other 3PLs
- ✓Teams that need wholesale, marketplace, and DTC inventory tracked separately but reported together
- ✓Brands wanting returns posted back to inventory cleanly rather than batched at month-end
What changes when ShipBob is connected properly
Before integration, ShipBob is its own world: separate inventory view, separate order export, separate returns log. The wholesale team and the DTC team often disagree about what stock exists, and finance reconciles three exports to close the month.
- ✓DTC inventory stops drifting from the brand's central ledger
- ✓Wholesale ship windows are protected from DTC overconsumption
- ✓Returns post back to inventory days, not weeks
- ✓End-of-month reconciliation is faster and less manual
- ✓DTC performance reads against the same numbers everyone else uses
A guided rollout built around your channel mix
We start with discovery to understand your channel split, ShipBob fulfillment center setup, allocation rules, and the wholesale or marketplace systems that need to stay aligned. Implementation scope is defined once there is alignment on the path forward.
The goal is not just to connect ShipBob, but to connect it properly: channel-aware inventory, allocation rules that match your operating model, returns posted back cleanly, and reporting that holds across DTC, wholesale, and marketplace.
Frequently asked questions
Does Uphance sync DTC orders to ShipBob?▾
How does inventory sync work between Uphance and ShipBob?▾
Can I run wholesale through ShipBob too?▾
Are returns reconciled back to inventory?▾
Is the ShipBob integration a fit for our brand?▾
Is onboarding self-serve?▾
Ready to connect ShipBob to the rest of your operation?
Start with a brief discovery conversation. We will learn how your DTC, wholesale, and marketplace channels run today, assess fit, and show how Uphance keeps ShipBob fulfillment connected to the broader operational core.
One connected platform for product, inventory, orders, fulfillment, and reporting, built for apparel teams running wholesale plus DTC at scale.